AdiversifiedEthiopianbusinessgroupbuiltonland,industry,andtrust.
Manufacturing, agro-processing, hospitality, fuel, steel and construction-material supply — delivering quality and sustainability across Ethiopia since 2011 E.C.
A multi-sector Ethiopian group with five operating divisions.
Ella Trading PLC is a privately owned, multi-sector Ethiopian company established in 2011 Ethiopian Calendar (E.C.) by Ethiopian investors. Headquartered in Addis Ababa, the company operates through five strategic business divisions, delivering products and services across manufacturing, trade, hospitality, tourism, and related sectors.
The company was founded with an initial paid-up capital of Birr 1,000,000.00. Through sustained growth, strategic investment, and business diversification, its capital has increased to Birr 246,904,000.00, reflecting the company's strong financial position and continued commitment to long-term expansion.
Originally established in Bahir Dar, Ella Trading PLC relocated its corporate headquarters to Addis Ababa in July 2025 to strengthen its national presence, enhance operational efficiency, and support its long-term growth strategy.
Ella Trading PLC's core business activities include:
- ●Manufacturing
- ●Import of fuel and petroleum products
- ●Import of fabricated metal products
- ●Import and distribution of construction materials
- ●Export of oilseeds, pulses, and spices
- ●Tour and travel services
- ●Hotel and tourism operations, anchored by Felege Gihon Resort
Driven by a commitment to excellence, integrity, innovation, and sustainable growth, Ella Trading PLC continues to expand its investments and contribute to Ethiopia's economic development by creating employment opportunities, promoting domestic and international trade, and delivering lasting value to customers, business partners, and stakeholders across its diverse business sectors.
Numbers that anchor our footprint.
Seven business units, one standard of excellence.
From the salt flats of Afar to the coffee highlands of Gambella, from Felege Gihon Resort to a steel mill and a pharmaceutical plant in Bahir Dar — every business unit operates under the same commitment to quality, integrity, and sustainability.
Salt Processing
Iodized salt factory in Bahir Dar — washing, crushing, drying, iodizing raw salt from the Afar Region.
Ella Trading PLC's Salt Processing Factory is a value-added salt manufacturing facility that procures raw salt from the Afar Region of Ethiopia and transports it to Bahir Dar for processing. The factory washes, crushes, dries, and iodizes the raw salt using modern processing Machine. It produces high-quality iodized table salt for household consumption as well as common salt for commercial and industrial uses. The factory is committed to maintaining quality standards, food safety, and reliable supply to meet market demand across Ethiopia. The factory is classified as a food processing and manufacturing company, specifically a salt processing and iodized salt manufacturing plant.
Built on Ethiopian enterprise, run to international standards.
Ella Trading PLC was founded in 2011 E.C. by Ethiopian investors in accordance with the commercial law of Ethiopia, with paid-up capital of Birr 1,000,000. The company is registered with the concerned government authorities to undertake both international and domestic business. Originally headquartered in Bahir Dar, the company relocated to Addis Ababa in July 2025 to better coordinate its growing portfolio across manufacturing, agro-processing, hospitality, fuel, steel and construction materials.
“To become a leading diversified Ethiopian business group, recognized for excellence in manufacturing, agro-processing, hospitality, and trade, creating sustainable value for customers, shareholders, employees, and the nation.”
“We are committed to producing quality products, delivering excellent hospitality services, creating customer satisfaction, and contributing to Ethiopia's economic growth through innovation, integrity, and professionalism.”
Ten values that govern every decision we make.
A clear chain of accountability across the group.
Provides overall leadership and strategic direction. Reports to shareholders.
Overall operational management. Oversees day-to-day operations of all business units and coordinates departmental activities.
Three Deputy General Managers support the GM in overseeing operations across all business units and head-office departments.
Ella Trading PLC is managed by one CEO, one General Manager, and three Deputy General Managers who oversee the day-to-day operations of the business units and head-office departments. The management team plans, directs, coordinates, and implements the overall activities of the business.
Six head-office departments
- Accounting
- Treasury
- Budget & Reporting
- Recruitment
- Training
- Employee Relations
- Administration
- Sales
- Customer Relations
- Market Research
- New Business Development
- Purchasing
- Inventory Management
- Transport & Distribution
- Internal Controls
- Risk Management
- Compliance Monitoring
- Industrial Projects
- Investment Management
- Joint Ventures
We commit to meeting and exceeding clients' expectations.
Ella Trading PLC is committed to meeting and exceeding clients' expectations in all aspects of its ongoing operation, including quality workmanship, on-time delivery, professional service, and management. All employees are charged with, and expected to commit to, this overall policy. Policies, processes, and procedures have been adopted by Ella Trading PLC to implement this plan. All employees are expected to conduct themselves appropriately at all times in their ongoing dealings with the public and with the prospective and actual clients of Ella Trading PLC. Any activities not in accordance with the quality system are to be reported to the General Manager of the Company.
Ella Trading PLC is a sister company of BEAEKA General Business PLC — a multi-sectorial company engaged in Import/Export, Construction, Construction machinery rental, Agriculture, Industry development, Printing and spare part sales.
Request a quote for Ethiopian commodities.
Tell us what you need — commodity, volume, destination, packaging — and our export desk will respond within one business day with specifications, sample availability, and a CIF/FOB quote.
Ella Trading PLC is a diversified Ethiopian company engaged also in hospitality and tourism businesses. Through Felege Gihon Resort, the company provides accommodation, food and beverage services, conference and event facilities, recreation, and tourism-related services to domestic and international guests. The resort is committed to delivering high-quality hospitality services, creating memorable guest experiences, promoting local tourism, and contributing to economic development through employment creation and sustainable business practices.
Plan your stay at Felege Gihon Resort.
Tell us your dates, party size, and whether you'd like rooms, an event, or both — our concierge will follow up with a tailored proposal.
Events, ceremonies, and gatherings at our resort.
From concerts and gala dinners to diplomatic gatherings and traditional ceremonies — Felege Gihon is a destination for every kind of occasion.
